Saturday, January 30, 2010

MAKERS VS. THINKERS

Stefan G. Bucher,

I am writing this letter in response to your Makers vs. Thinkers Conference. I found you talk very humorous and engaging. The approach that you take to your work is very original and fascinating. As well, I was pleased to find myself being able to relate to some of your chosen subjects of discussion.

In some ways my creative process is similar to your own. I like the way you described the beginning of your ideas to "an alcoholic and a bottle of gin". It was a very humorous metaphor, and very true. Many of my ideas start out great, and nearing the end they have grown so much that I have nearly lost sight of where they began. As well, I enjoyed he analogy of taking your brain to the park. I find that as I am working I cannot focus unless my mind is completely focussed on the task at hand. If I have something else on my mind I will have to take some time away from my work and do something to clear my thoughts.

My favorite part of your lecture was the viewing of you Superbowl logo. I found that the "nerdy" approach that you took was very refreshing, and surprising. I think that many designers would focus their attention on providing for the number one target (football fans), and in doing the complete opposite your logo was very distinct. The logo was jam packed with many nerdy interests, but my favorite was showing the testosterone molecule. It took a main aspect of the game and showed it in the most unexpected way possible.

Finally, I loved your book of monsters. It is interesting how they started from blowing out a simple ink blob. This made sure that no two would ever look the same, which was very effective. Seeing the monsters close-up showed how much time you actually put into them when seeing the stippling and cross hatching. Each monster have a different personality and story making them relatable. I also loved the typographic monsters you made for TBS. They were very inventive and original.

I thoroughly enjoyed watching your presentation. It was very inspirational and interesting.

Emma Goddard

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